Copy Writing for Websites

The Unique Nature of Web Copy

People read text online very differently than they do in printed format. It is rare that your visitors will spend time to read a lengthy page of text. It is therefore important to make your content easy to scan, simple, apt, friendly and succinct. Writing the copy for a website can be a much larger challenge than you may think. Copy that is acceptable for a brochure may not be acceptable for a website.

Writing the copy for a website is a job that is often left to one of your staff or even the company director in the case of small business. This may seem like the sensible approach as an outside web development company cannot be expected to know how your own organisation operates. This does, however, put enormous pressure on yourselves to write for a medium with which you may not be intimately familiar.

Such pressure in many cases, is the cause of delays in releasing a website and in turn the cause of lost revenue.

Writing Good Web Copy

Writing good web copy is all about getting your point across as simply and in as few words as as possible, using appropriate tools such as headings, sub-headings, bullet points, colour and block quotes.

We provide editing services to make existing brochure copy appropriate for use on your website. We can also provide original copy writing by professional web authors specialising in various market sectors.